Every channel has a different scope, audience, and language.
Before choosing a channel for your Digital Recruitment Marketing campaign, you need to understand what kind of candidate you want to reach.
You can't look for a cashier on LinkedIn or an Aerospace Engineer on Facebook!
Some candidates are difficult to recruit via social media: for example, professionals in the pharmaceutical, legal, or IT sectors.
Our goal is to make sales, but we do this by offering our clients the advice that best suits their needs.
Facebook and Instagram are mostly dedicated for leisure and entertainment. Most users do not primarily use it to search for work.
This means job posts must reach potential candidates at a moment in which they are not actively searching for work. We need to stand out through our EVP and our client's EVP.
There are 1.09 billion active users on Facebook every day.
There is a high drop-off rate between potential reach and people who are actually interested in our offers.
The candidates who can be reached on these channels are usually more junior, with less experience.
Intercept candidates while browsing social media (Facebook + Instagram) even if they do not follow the page.
Targeted messaging based on gender, age, interests, the audience's geographic location, education level, …
Every part of the message can be customized with visual content
Advanced reporting on the demographic data of the audience that the ads reach
This Facebook feature is dedicated to job opportunities and was designed to reach all the user segments who are not active on LinkedIn.
Job posts appear on the page's newsfeed and in the users’ own feeds. They can be sponsored like any other post.
Candidates look for suitable job offers (browsing by industry, geographic area, and type of job).
Submitting an application is simple and quick: Facebook automatically compiles some of the requested information, extrapolating details from the candidate's social media profile.
Once the application is submitted, Facebook Jobs allows simple, quick, and immediate direct contact between the candidate and the company via Facebook Messenger.
LinkedIn is a professional social network, which users browse in search the best job opportunities for their skill set.
It is very easy to attract attention from job seekers but remember that other agencies also use it to offer opportunities that may be just as attractive as ours. Our EVP and our client's EVP must stand out from the competition
The candidates who can be reached on this platform are qualified professionals in the tertiary and quarternary sectors, as well as recent graduates (although this platform is also increasingly opening up to low- and medium-skilled workers).
Reach interested candidates on a social network/portal dedicated to professional networking (and who may be actively searching for jobs)
Targets professionals who match the desired profile, potentially from among competitors.
Audience quality is suitable for finding qualified job seekers.
Google Ads is not technically considered social media, but this digital platform is very useful for DRM campaigns.
In fact, the candidates who can be reached on this platform are very much aligned with our search, because they are undertaking their own active search. These candidates are actively searching for companies offering jobs that correspond to their interests in a particular industry or position. For the company, it's just a matter of being visible!
Reach candidates during their active job search.
Immediately rank at the top of search engine results.
The message can be entirely customized.
Customizable targeting based on specific search queries, geographic area, demographics, etc..
Example: by adding the keyword “store manager position”, my job post will be positioned among the first results, allowing to reach job seekers more effectively:
Reach candidates while they browse contextually relevant pages.
Vast network (2M+) of websites, video, apps – reaches 90% of browsers around the world.
The message can be customized in its entirety, wide range of visual and text formats.
Customizable targeting (geographic area, demographics, interests of job seekers, etc...).
Indeed is job board with over 200 million unique visitors every month in over 60 countries. Candidates browse the website to find the best job opportunities that match their profile, experience, and skill set.
Indeed also has a network of partner websites (around 25,000 sites around the world), including job boards, business information websites, career expert portals, publishers, blogs, and search engines.
It is very easy to get results on this channel but remember that other agencies also use it to offer opportunities that may be just as attractive as ours. Our EVP and our client's EVP must stand out, including within the posts.
The candidates who can be reached on these channels mostly have medium-/low-skilled profiles.
Because it is an active search channel, Indeed generates good organic results, but sponsoring job posts is key for getting the most from this platform.
Sponsored posts receive 400 times more traffic and are 5 times more likely to receive clicks and applications compared to organic results for job posts on the website.
Talent.com is a search engine that indexes job opportunities pulled directly from company websites (every available job on a single portal!)
It allows users to filter search results based on specific key words, regions, sectors, skills, or their current position, in order to find the most suitable new job opportunities in just a few clicks.
Because it is an active search channel, Talent.com generates good organic results, but sponsoring job posts is key for getting the most from this platform.
Sponsoring a post leads to increased traffic to the company's job opportunities, as well as increasing the likelihood of receiving clicks and applications.
Among social networks dedicated to leisure and entertainment, Tik Tok is one of the most widely used on the planet and is especially popular among young people.
As a result, many companies are beginning to rely on Tik Tok to publicize job opportunities. In fact, Tik Tok is now developing a dedicated section for posting and browsing job opportunities.
This means job posts must reach potential candidates at a moment in which they are not actively searching for work. We need to stand out through short, entertaining videos that represent our EVP as well as our clients’ EVP.
The candidates reached on this platform are generally young (statistically) and junior (in terms of their prior professional experience).
This channel is appropriate for promoting our Academy programs.
Jooble is a search engine that pulls job openings directly from company websites and displays them all on its portal, allowing candidates to find all available jobs on a single website.
Because it is an active search channel, we are very likely to get results but remember that other agencies also use it to offer opportunities that may be just as attractive as ours. Our EVP and our client's EVP must stand out, including within the posts.
This channel generates good organic results, but sponsoring job posts is key for getting the most from this platform. Sponsoring a post leads to increased traffic to the company's job opportunities, as well as increasing the likelihood of receiving clicks and applications.
Subito.it started out as a portal for buying and selling miscellaneous goods. The Job Opportunities section is more recent, but no less valid than its competitors.
The site's 8 million unique monthly users speak for themselves. In fact, it is the sixth most-frequented Italian website, in terms of monthly visitors, with 30 million pages visited and 110,000 new posts each day.
The candidates who can be reached on this channel are usually more junior, with lower levels of expertise. As a result, it is most suitable for generic job offers (e.g. sales clerks, general operations, etc.)
Infojobs is a digital platform that supports companies in the search and selection phases of recruiting new talent and employees.
Companies can post job opportunities and quickly receive appropriate applications.
They can also hunt for more desirable talent according to skills and experience and contact prospects directly in order to share the company's story and promote openings.
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