Are some of the key performance indicators in a DRM campaign unfamiliar to you? Let's take a closer look!
REACH the number of people (unique users) who saw our social media post.
IMPRESSION the total number of times the post has been viewed.
CLIC how many times users have clicked on the link included in the post.
CTR (click-through rate) the ratio between the clicks your campaign receives and the number of times the post is viewed; CTR = (clicks ÷ impressions)*100
CANDIDATURE the number of applications submitted by users who saw our DRM campaign.
CR (Conversion Rate) the percentage of users who applied to our job opportunity compared to the number of users who clicked on the link included in the post
CPC (Cost Per Click) the cost sustained by the advertiser for each click
CPA (Cost per application) the cost sustained by the advertiser for each of application received
